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Thursday 28 June 2018

Top Platform for Reading Search Engine Marketing News in India


The digital marketing industry continues to grow at a fast rate everywhere. Whether you are a small business or big enterprise, the importance of online marketing can’t be ignored anymore. If you are doing still, you are losing and leaving a significant chunk of potential customers for your competitors.

The digital marketing industry is dynamic and evolving constantly. Numerous digital sectors are available for any business to reap benefits. Some of the prominent sectors included in the digital marketing are given below:
  • Paid advertising -PPC of Google Ads, Bing Ads, Facebook Ads and others.
  • Social Media Marketing
  • Search engine optimisation or organic promotion
  • Content marketing
  • And many more
As stated before, the digital marketing industry gets constant technical updates and strategies. Google is the giant of the search engines receiving about 80% of total searches done on the web. It is crucial for advertisers to remain updates of the events and improvement taking place in the industry for maximum return on investment. Reading the search engine marketing news help them to beat the competitors using the latest strategies and techniques in their marketing campaigns.

Advertisers are using numerous platforms and strategies to reap benefits. However, your strategy can become redundant and ineffective if not updated. The essential plan can no longer work for you if not using the latest techniques. Here are some of the topics you should read to know about the latest strategies, procedures, and technical improvement needed:
  • SEO service
  • PPC service
  • Content marketing strategies
  • Social media marketing strategies
  • And others.
India is one of the top countries pushing the digital marketing growth. The companies are embracing the digital marketing strategies allocating separate budgets. The services have fuelled their growth and reach to the global audience.

Despite the massive growth in the digital marketing industry, no platform brings the related to one place. However, The SEM Times is one of the leading online destinations for users to find industry updates in one place. It is an online newspaper for all digital marketing updates.

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Tuesday 12 June 2018

Top Reasons to Read Search Engine Marketing News Regularly

Do you have a digital presence or thinking of making one?

If yes, you must be aware of the latest developments and trends coming in the industry. Numerous strategies and technical updates regularly occur in the industry. It is a constant evolution process that makes the job of digital marketers and professionals challenging.

If you are a digital marketing aspirant, it is significant for you to remain updated of the trends, events and changes taking place. Whether you are a student or an established advertiser, tracking the changes coming in the way will help reach their end goals.

The search marketing industry is vast and consists of many small but very distinctive sectors. The primary segments in this area are Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Content Marketing, Reputational Management, and others. In fact, the sectors are growing at a rapid pace in the industry these days.

Google is the search engine marketing giant that rules the web traffic volume. It is almost 80% of the total search traffic is done on this search engine. For any company, it is important to keep tracking of the latest guidelines, changes, strategies, and expert reviews. Using the most recent marketing strategy, you have a high chance of remaining ahead of your competitors.

Succeeding in the digital marketing industry is not easy. It is competitive and needs dedicated approach from expert professionals. Reading the search engine marketing news is an important step to beat the competition and surge ahead of others.

The search engine marketing is a future-proof strategy for any business. As experts predicted, the online marketing industry has already taken over the traditional marketing channels. Hence, it is essential to use the digital presence to garner a potential audience for your business.

Do you want to get regular updates of digital marketing news?

The SEM Times is a leading online newspaper covering the complete digital marketing news for aspirants and advertisers. It brings a constant update of the latest happenings and events. It is a one-stop platform to find crucial information and updates in your inbox.

Sign up for free to get regular updates today.

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Wednesday 6 June 2018

Top Tips to Succeed in Digital Marketing

Every business needs a continuous flow of potential customers to survive in the market. Numerous promotional tips and strategies had come and gone. The most recent approach for the businesses in the digital marketing. It is a process of creating a digital presence for any business to achieve success.

Why create a digital presence?

Half of the world population is online now. People are using the internet to search, acquire knowledge and buy essential products more than ever. The web has become the largest marketplace for any business. The search engines can provide a huge amount of traffic and qualified leads to your business necessary to increase sales. Taking your business where the potential audience resides is an essential step for success. You needn’t another reason to create a digital presence.

The digital marketing industry is vast and evolving constantly. The prominent sectors in it are the paid and organic marketing. Businesses can utilise both or single strategy to stay on the top of their competitors. But, experts always recommend companies to use both the strategies to increase chances for success.

Search engine optimisation (SEO), Pay Per Click (PPC) advertising, Social Media Marketing, Facebook Ads, and other services are the top sectors of the search marketing. Numerous updates, strategies and techniques come in the industry. Reading the search engine marketing news helps to remain aware of these updates. You can utilise the latest strategies, tool and techniques to enhance your traffic, sales and ROI of your business. Hence, staying updated of the industry happening is an important step to achieve success in the digital marketing.

However, finding a platform at one place is a challenge for any individual and company. Realising the necessity of the industry’s updates, The SEM Times is providing constant updates of the events, techniques and reviews online. It is a one-stop platform to read the news of the search marketing industry. No need to roam around for the digital marketing news as you can find here.

Want to get constant updates of digital marketing news?

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Wednesday 16 May 2018

How to Get Regular Updates of Digital Marketing Industry?

No company can succeed in the online marketing without creating a digital presence. It is mandatory for any business willing to reach potential customers and generate higher sales. The online marketing is apt and efficient in achieving your end goal.

The digital marketing techniques have diversified since the inception of the industry. Numerous sectors have come up in the search engine marketing industry to take care of each problem. Some of the main areas of the digital marketing industry are given below:
  • Search engine optimisation (SEO) service
  • Pay Per Click Advertising
  • Social Media Marketing
  • Content Marketing
  • Reputation Management
  • And others
Each sector is growing into an individual industry with huge usages and significance. The industry is evolving and being more complicated than before. Business owners or professionals need to keep an update on the events and happening coming in the industry. Recent updates and techniques are discussed in the platforms by experts. You need to keep a track on these discussions to utilise in your campaign and get the desired result.





Outdated strategies and campaigns can’t bring success to the business. The businesses will spend a lot of money in organic and paid to advertise but without getting any ROI in return. It shows the importance of reading the strategies and expert techniques on a daily basis. The latest methods and procedures to use profitably in the promotion of products and services.

Numerous platforms have come up in the web covering updates and services. However, there is no dedicated site to inform the latest happenings in the industry. The SEM Times is one of such platforms where you can find news of most recent events happening in the digital marketing industry. It is a one-stop destination to keep yourself informed about search engine marketing industry.

You will find regular updates, event and contents to refresh your digital marketing strategy. Reading the news will help to stay ahead of the competitors.

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Thursday 10 May 2018

The SEM Times - Top Digital Marketing News Platform

The digital marketing industry is growing at a rapid pace in the world. More businesses are embracing the new method promotion to reach their end goal. Creating a digital presence help in reaching to potential customers where they are searching for similar products or services. Hence, an online marketing campaign is significant for any business now.

In digital marketing, the businesses can use organic and paid advertising. The organic promotion takes time in showing the result but effective and efficient in bringing the desired result. The paid advertising can bring potential customers quickly. It is used to target the customers in real time and geographic location based on the intention of the visitors.

In both the methods, constant evolution and changes occur. As an advertiser, it is essential to keep an eye on the changes, event, techniques, and tools coming in the industry. Doing that, you can use in the campaign to maximise your benefits.

The Search engine marketing techniques and methods continue to evolve every day. Apart from that, the social networking sites, content marketing, and other updates will influence your advertising outcome later. Hence, it is crucial for any advertiser to keep updated with the latest events and tools to stay ahead of the competitors.

However, the search marketing industry has become vast and overgrowing. With more segregation, it becomes difficult for any business to keep track of recent changes. To provider aspirants an easy way of gathering news and updates, The SEM Times has been founded.

It is a leading online newspaper providing information of latest news and updates of the digital marketing industry. An ultimate destination to find different kinds of news – Search Engine Marketing, Social Media Marketing, SEO, Content Marketing, Google Updates, and significant events occurring across the globe.

Do you want to get regular updates of SEM?

Sign up to get regular updates about the industry from us today.
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Wednesday 2 May 2018

How SEM Helps Businesses to Succeed in Online Marketing?



The practice of marketing a business online using paid advertisement which appears on the search engine result pages or SERPs is called Search engine marketing. It involves an advertiser biding on keywords that users of services such as Bing and Google can enter when looking for products.

The keywords allow advertisers to show ads along the search results. These ads are known by the name of PPC, and they come in a variety of forms. Some of them are small, text-based ads and others are product listing ads. They are more visual and allow customers to get a glance at the vital information.

The most significant benefit of Search engine marketing is that it allows advertisers to put their products in front of the customers who are actively looking for them. This is what makes it different from the other marketing channels. This marketing also involves implementing an online marketing strategy regarding your website's brand identity. It is primarily the online visibility of a brand.

SEM has the following benefits for business-
  • Transparency- The money spent on the advertisement is more crucial than before. In PPC, the conversions can be measured and keywords level which shows the part of marketing which is working.
  • Geotargeting- The advertisers can select the geographical location from zip code to country or a region.
  • Control- The control present in SEM is significant and crucial for advertisers. They provide control over the following-
  1. Time of day
  2. Day of week/season
  3. Device type (e.g. computer vs phone – and which kind of phone)
  4. Network (e.g. Google only or its Search or Display Networks)
  5. Ad position
  • Pay per action- In paid search, the advertisers only pay for the clicks which they receive on their ads.
Regular updates of the search engine marketing help in getting success in online business. Aspirants can use The SEM Times for getting desired updates and events of the industry.

Sign up to get regular updates of the industry now.
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Wednesday 25 April 2018

How to Get Regular Updates of Search Engine Marketing?

Internet marketing is growing like never. With diminishing use of traditional marketing channels, companies are embracing the new and useful online marketing for their business growth and reach to potential audience. In fact, the web is the most significant platform to communicate, engage and seek a targeted audience for businesses operating in any niche industry.

What is needed to succeed in online business?

The internet has the potential to grow your business in traffic, sales and revenues. But, succeeding in the online business needs a dedicated approach and strategies for the brands. Several proven and measurable methods have come in search engine marketing for companies now.

The online marketing space is growing and expected to be the biggest one in marketing history. Every business can promote its products through the organic and paid advertising. Even the social networking sites can be leveraged and used to reach your business goal. You can use them to grow your fan base, follower, communication with your potential audience, and inform new product or service launch. The portals bring good result in the marketing if used fittingly.

The organic promotion is done through the Search Engine Optimisation in the search engines. It means making your products and services accessible to visitors optimising with keywords based on your offerings. Experts are required to customise SEO activities and get suitable results.

The paid advertising is another favourite way of online promotion. The PPC ads can be efficiently used to target and get a high return on investment with a limited budget. But, succeeding in the paid advertising is possible when you are continually refining and evaluating the performance of ads.

Another important thing to remain ahead of competitors is utilising the advanced tricks, tools and strategies given by experts. You can stay updated on the latest marketing tricks of your niche industry when you read them regularly. The SEM Times is a great platform to find a complete update of the digital marketing industry. It will bring updates of SEO, PPC, content marketing, branding, and other industry updates directly to your inbox.

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Top Platform for Reading Search Engine Marketing News in India

The digital marketing industry continues to grow at a fast rate everywhere. Whether you are a small business or big enterprise, the impo...